Chapter 1011 Sky-High Price for a Naming Right
The next day, Fang Qiu flew to the capital early in the morning. After getting off the plane, he immediately called Li Huawen.
“h.e.l.lo?” Li Huawen answered the phone.
“Director Li, I’ve arrived in the capital,” said Fang Qiu.
“I’ve just booked a room for you. I’m now supervising the site decoration of the merchant fair at Shenghua Hotel, so I won’t have someone pick you up. I ordered dishes in the hotel. As soon as you arrive, let’s have a few drinks,” Li Huawen said.
“Okay,” Fang Qiu answered. Then Fang Qiu took out his mobile phone and booked a taxi to Shenghua Hotel.
When he arrived at Shenghua Hotel, Fang Qiu did see a lot of acquaintances of the TV program, in and out in front of the hotel. Some staff members were busy carrying things into the hotel. Director Li Huawen stood at the gate of the hotel, wearing a cap and sungla.s.ses.
“Director Li.” As soon as Fang Qiu got out of the car, he waved at Li Huawen and said h.e.l.lo.
“Boy, you’ve finally arrived, ha-ha,” Director Li laughed and came forward to welcome Fang Qiu into the hotel.
“That’s the restaurant. I specially booked a private room, and the food is almost served.” Li Huawen led the way and said, “Let’s go while it’s still warm.”
“Okay.” Fang Qiu didn’t stand on ceremony and followed Li Huawen to the private room.
As expected, there was a table full of dishes that were freshly served and still warm.
“Come on, let’s have a drink first!” Director Li Huawen immediately poured a gla.s.s of wine for Fang Qiu after sitting down at the table.
“Let me do it for you.” Fang Qiu quickly stood up, grabbed the bottle from Director Li’s hand, and said, “I’m not used to you being so polite to me.”
“Can I be rude to you?” Director Li said with a smile, “You’re a big star now. You’re the top celebrity with a huge fan base. Our program is counting on you.”
“Director Li, just don’t make fun of me.” Fang Qiu gave a wry smile.
After that, he poured a gla.s.s of wine for Director Li Huawen and himself respectively.
“Cheers.” The two clinked their gla.s.ses and drank it up.
“By the way, this is your room key.” Li Huawen took out an induction-type key and handed it to Fang Qiu, saying, “We only reserve this room for several distinguished guests. Don’t think that everyone has it.”
“I know.” Fang Qiu put away the key with a smile and said, “Thank you.”
“Don’t mention it.” Li Huawen shook his head and then asked curiously, “By the way, what are the big things that you are preparing? Are you going to take advantage of the Young Chinese Medicine Doctor Season 2?”
“Director Li, don’t ask about this matter.” Fang Qiu gave a wry smile and said, “I can only tell you that I’m making a big move and I’m in need of money now. Would you like to donate some?”
“No.” Director Li immediately shook his head and waved his hand, saying, “You’re so rich. The amount of money you lack must be very large. I’m a poor man who relies on the country.”
Fang Qiu gave a wry smile. After breakfast, Fang Qiu followed Director Li to the venue to have a look. After making some suggestions, he took his room card and went to rest.
The next day, at eight o’clock in the morning, Fang Qiu was woken up by Director Li for breakfast.
Everyone was not in a hurry because the fair was held at 12 o’clock at noon. They just dealt with some trifles and a few hours pa.s.sed quickly.
At 12 o’clock at noon, the fair officially began. According to Director Li’s arrangement, Fang Qiu sat in the first row of guest seats, as well as several contestants of the first season and leaders of the Central Television program crew.
At the beginning of the fair, a host from Central Television came to the stage. “h.e.l.lo, all the guests present. Thank you for attending the fair for the Young Chinese Medicine Doctor Season 2.” The host started. “Everyone has seen the achievement of the Young Chinese Medicine Doctor Season 1. Even an ace show with an old brand can’t reach that level. And it’s just the first season. Now the selection of the second season has officially begun, with primary election and reelection. Just like the first one, our show will officially start filming after a series of nationwide selections.”
“Before this, many celebrities who like the Young Chinese Medicine Doctor and Chinese Medicine have recorded short videos for us. Let’s look together.”
After that, on the stage, the background screen composed of LED screens began to play the congratulation videos from the stars. Fang Qiu even saw two acquaintances, Song Yaqi and Liu Qings.h.i.+.
After all, both of them took part in the New Year’s Gala so they should show up to support Director Li. Moreover, the show was related to Fang Qiu.
After they saw the videos of all the stars, the host walked back to the stage center and said, “Of course, in addition to our stars, we have also invited physicians who had good performances in the first season. They are now sitting in the guest seats under the stage. Let me introduce them to you.
“First of all, welcome Fang Qiu, the champion of the first season of the Young Chinese Medicine Doctor.” The host pointed at Fang Qiu.
At the moment, all the cameras, media reporters, and businessmen who did not partic.i.p.ate in the merchant fair immediately turned to Fang Qiu.
Fang Qiu stood up with a smile and nodded to everyone on the spot. Then he clapped his hands with all the people present.
After that, the host continued to introduce the other contestants of the first season, and then the leaders of the crew.
After introducing, the host said, “Next, let’s invite the chief creators of the Young Chinese Medicine Doctor Season 2 to tell everyone about the core values and their expectations of the show!”
As soon as he finished speaking, Director Li and other chief creators came onstage.
Next, he was full of praise for his own show and promoted positively of the core values. In the end, he antic.i.p.ated the future of the second season and even dragged Fang Qiu into it.
He said that with the partic.i.p.ation of Fang Qiu, the champion of the first season, the ratings of the show would definitely rise steadily, and it would definitely rank first among the national variety shows at the same time.
Everyone clearly knew that this was actually a way of attracting sponsors.
Although the sponsors were all here, the program crew had to show their advantages to increase their business value. For example, the various ratings of the previous season, the number of loyal audiences, and so on.
Soon, this part was almost done. The host announced directly, “The merchant fair starts now!”
“First is a total of 15 places for sponsors.” The host said, “It’s an auction.”
After a short pause, “The starting price of the first slot is 50 million.”
Later, the representative sponsors of various companies began to bid one after another like it was an auction.
Although the compet.i.tion was fierce, the price they offered was not very high because this was the second season. After all, Fang Qiu did not partic.i.p.ate in the recording of the whole show. Without Fang Qiu, the ratings would decrease a lot. However, these sponsors were not sure whether the second season would cultivate another Fang Qiu. Therefore, everyone competed conservatively.
Knowing this, the program crew had gathered so many stars’ videos and all kinds of data of the first season before the official auction. The reason why they deliberately prepared these was to raise the value of the program in the sponsors’ eyes.
However, although the price was not very high, the final result was not bad.
At last, the show received 1.5 billion in total in sponsors.h.i.+p, including that from all kinds of sponsored advertis.e.m.e.nts. There were commercials that contained one line and ones that contained three lines. Some brand logos would not appear, while some would be shown in the show. Some brands wouldn’t be mentioned and some would be mentioned in every episode.
The result satisfied Li Huawen and the leaders of the show. This was already a very high price.
Of course, they also knew that the reason why they could get such a high price was also related to Fang Qiu. If Fang Qiu hadn’t been on the spot, they believed that they wouldn’t have sold it at such a high price.
Of course, the most important thing was that there was also an exclusive naming right.
After all the sponsors’ bidding, the compet.i.tion for the exclusive naming right began. The compet.i.tion this time was much fiercer than before. After all, the advertising effect of the exclusive naming right was really the strongest!
Originally, everyone thought that the sponsors who had bid before would not partic.i.p.ate in the bidding for the exclusive official rights. Unexpectedly, these sponsors also joined in the fierce battle.
In the end, the exclusive naming right was bought by the company whose logo was displayed in the whole show, and the price reached a shocking high of one billion!
This price shocked everyone. No one had expected that an exclusive naming right could be sold for such a high price. It was really shocking.
Finally, the host announced all the companies that sponsored and thanked them for their sponsors.h.i.+p on the stage. At the same time, he invited the chief creators to make a speech on the stage again. Li Huawen excitedly stood in the middle of the stage and thanked all the sponsors again.
Just when everyone thought that the fair was going to end, Director Li glanced at Fang Qiu below the stage.
At that moment, Fang Qiu stood up and walked straight to the stage.
This scene immediately attracted the attention of everyone present.
On the stage, all the main creators and the host stepped off the stage when Director Li motioned them to. Soon, only Fang Qiu remained onstage. “Sorry to hold you up for a few minutes. I want to make an announcement,” said Fang Qiu.
Hearing that, everyone was stunned. They were all confused, not knowing what that would be.