Chapter 686 The Requirement of Fang Qiu’s Business Attraction!
As soon as they entered the hotel, a female hotel clerk in formal attire came up and said with a smile, “h.e.l.lo, Mr. Fang. Please come with me.”
“Okay.” Fang Qiu nodded.
Under the guidance of the clerk, Fang Qiu went to the second floor and arrived at the door of a huge reception hall.
This was Conference Room 218.
The clerk walked to the door of a room next to the conference room and said to Fang Qiu, “Mr. Fang, please come here. Mr. Yao is waiting for you inside.”
Fang Qiu nodded with a smile. “Okay, thank you.”
The clerk knocked on the door.
The door opened and Yao Jie came out to greet him.
With Yao Jie leading the way, Fang Qiu went into the room and closed the door.
There was no bed in the room, only a large conference table placed against the wall. There was a very big TV on the table and one could clearly see everything in the conference room on the TV.
At this moment, the large conference room was almost full.
The layout of the conference table was spa.r.s.e, but even though it was minimalistic, there was an elegant and luxurious air to it, which gave the people a very comfortable feeling.
Looking at the TV, Yao Jie said to Fang Qiu, “According to the incomplete statistics, there are at least 100 enterprises attending this fair. The capital strength of these companies is very strong, but many of them are in the fast moving consumer goods industry or the daily necessities industry, because they need exposure and popularity to increase their instantaneous sales. Although there are also some companies from the other industries, there are not many of them.”
Fang Qiu nodded.
Looking at the TV, he thought about it carefully and then said with a serious face, “I have a request!”
Yao Jie asked, “What is it?”
Fang Qiu said, “Please ask the host to speak on my behalf later. If they don’t agree to my condition, we would like to thank them for coming and then they can leave. We only welcome people who agree with my condition in this fair.”
Yao Jie was even more confused. “Agree with what?”
“That’s what I’m going to tell you.” Fang Qiu smiled and then said something to him in a low voice.
After listening to him, Yao Jie raised his eyebrows slightly and then his facial expression became normal again. He took another deep look at Fang Qiu and said, “I’ll go and give the order now.”
After that, he went out to give instructions.
At nine o’clock in the morning, the meridian CG animation business fair, which attracted so many people’s attention, officially began.
The conference hall was lively.
However, people outside the hotel were anxious because the staff of the hotel did not allow them to enter at all.
It was completely closed off. In order to ensure that the business fair would be held smoothly, the Xiongcheng Hotel even hung the closed sign, not allowing any new arrivals, except for regular guests.
In this case, even the representatives from those small companies could not enter the hotel, not to mention the media reporters. Even if they entered, they could only stay on the first floor. The stairs and elevators to the second floor were blocked and they were not allowed to get in at all.
Next to the meeting room, Fang Qiu and Yao Jie were sitting in the room, watching the business fair.
When it was time, the host stepped onto the stage.
It was a young male host. He was quite tall and looked like a model.
On the stage, the host said with a smile, “Welcome to this fair. I’m Li Yudong, the host of this business fair. Now, let me introduce the ten advertising slots of this fair to you.”
“These ten advertising slots will be placed in the meridian CG animation video that Mr. Fang is about to release. There are a total of ten advertising slots. Among these ten slots, there are four ads which will last for one second each. Three ads will last for two seconds each. There are two slots that are integrated with the plot. And one slot for the t.i.tle sponsor.”
“Of course, the t.i.tle sponsor’s advertis.e.m.e.nt will also be integrated with the plot. The timing will also be longer.”
The host explained on the stage.
Under the stage, many people were displeased when they heard this.
“What’s going on?”
“He just put it like that? Are we going to compete randomly?”
“Isn’t it like punching the air with bare fists? We don’t even know whether we can get it. What’s the point of competing?”
“Why didn’t you tell us the details and show us the video? I don’t know what kind of effect it will have. This fair is so unprofessional.”
Everyone began to put forward their questions when they heard that.
On the stage, the host was not fl.u.s.tered at all.
It should be noted that this business fair was held by the Zhiyuan Group. As one of the top 50 enterprises in Huaxia, how could Zhiyuan Group fail to hold a business fair properly?
The reason why they did not show the specific details and doc.u.ments for people to see was because the CG animation video was not completed yet. In order to incorporate the advertis.e.m.e.nts, they had to determine the slots for the advertis.e.m.e.nts before they could make the final video. Therefore, even the Zhiyuan Group which held the fair was not aware of the specific effect of the advertis.e.m.e.nt, not to mention the companies who came to attend this fair. The only person who had seen the CG animation video was Yao Jie.
“Don’t you think that the demo video is also the selling point?”
On the stage, the host asked with a smile and then said, “Now, any demo will attract everyone’s intense attention. If we show it now, it will be unfair to the companies which have won the advertising slots after competing!”
Under the stage, many people who were here to compete sincerely for the advertising slots immediately nodded.
Maybe the value of the whole advertis.e.m.e.nt would not be reduced if they showed it now. But it was still a great opportunity in terms of advertis.e.m.e.nt investment. If they showed it after the fair was over, then all the major companies who had won the advertising slots would get the attention and benefit in advance.
One of them stood up directly and asked, “In that case, although one-second and two-second advertis.e.m.e.nts are different, it seems that the effect of the ad will not be largely improved in just one second. One second will be just a flash. Who will remember that?”
The host laughed and said, “Haha. Sir, that’s what you think. But some people might look at it in a different way.”
In the monitoring room, after hearing the host’s words, Yao Jie turned to Fang Qiu who was sitting next to him and explained, “Indeed. One second is double in time, but from the perspective of the publicity effect, it does not double the publicity effect. These people are very shrewd. The price of a two-second advertis.e.m.e.nt will definitely not double the price of the one-second ad.”
“Yes.” Fang Qiu nodded, indicating that he understood.
In the conference hall, the host continued.
“If the products of the companies that wins these ten advertising slots have a therapeutic effect through internal or external use, Mr. Fang will personally verify the quality of the products. If Mr. Fang disapproves of the product, he will immediately disqualify this company and let the representative of the company which offered the second-highest price take its place. We apologize for any inconvenience caused.”
The conference hall immediately broke out in an uproar.
“Why should I?”
“Yes. Does it really mean there’s something wrong with the product if Fang Qiu says so?”
“There’s nothing wrong with our products. This rule is simply too degrading.”
“This is a business fair, not a verification system. Do you still want to attract business or not?”
In the blink of an eye, many representatives of the companies who were doing this kind of work, felt very discontented.
Among these people, some knew that their products might not meet the grade. They did not want to be exposed but they were eager to get an advertising slot, so they were dissatisfied.
Some of them were sure that there were no problems with their companies’ products, but they were dissatisfied with this kind of doubt.
They were from large groups or enterprises. How could they let Fang Qiu question the quality of their products?
On the stage, the host seemed to have antic.i.p.ated everyone’s reaction, so he smiled wryly and quickly said, “Listen to me, ladies and gentlemen.”
After the noise died down a little, the host then explained patiently to everyone, “I know that you are very dissatisfied with these rules and feel irritated. But these are the rules set by Mr. Fang himself. And we’re selling Mr. Fang’s advertising slots in this business fair. Mr. Fang has the right to implement his conditions in this business fair, so I hope everyone can follow the rules.”
People attending the fair were even more displeased after they heard that.
“What does that mean?”
“I’ve been a businessman for decades, but I’ve never seen such a business fair!”
“That’s right. You’re treating people randomly just because you’re popular!”
“Tell Fang Qiu that we are all here to support him when he sells his advertising slots. We’re here sincerely. As the old saying goes, don’t hit a smiling man. But in this business fair, there is no detailed business plan or product plan for us to view. What’s more, there are so many strange rules. Is Fang Qiu trying to slap us in the face?”
“This is not the way to hold a business fair.”
“Don’t turn the business fair into a quality inspection conference.”
People started to oppose the conditions, one after another.
In this regard, the host could only shout and say with a smile, “Gentlemen, if you don’t have faith in the quality of your products and think that they do not meet the standards, then you don’t have to bid!”
As soon as he said that, everyone stopped protesting.
All of them were smiling on the surface. No one was willing to admit that there could be something wrong with their products.
There would be a serious problem if they admitted it.
“Is this host from your company? He’s quite acute!” In the monitoring room, Fang Qiu’s eyes lit up when he looked at the host on the stage.
To his surprise, the host was so eloquent.
Yao Jie shook his head and said with a bitter smile, “He’s not our employee. Our company can’t afford to hire such a person. It cost us 500,000 to hire him.”
Fang Qiu gave him a thumbs-up and said, “Awesome. Every penny is well spent!”
It was true that an ordinary company could definitely not afford to hire him if he could reach this level as a host. After all, 500,000 was also a huge sum of money for a big company. For him, it was not a good deal for him to work in a big company, as it was worthwhile for him even if he did only a few jobs a year at the price he commanded.
In fact, the reason why Fang Qiu made such bidding rules was that he had to take the customers’ interests into account and also for himself. Since it was his advertising slots, he had to be strict about the quality control.
If there was a company whose products were not qualified, he would definitely not choose the product sent by them for him to verify. Instead, he would just buy one from the market for verification. Only then would it be fair.